Nigerian music sensation Davido has taken a significant step in his career by launching his own record label, Nine+ Records, in collaboration with UnitedMasters, a US-based distribution company. This exciting venture marks a new chapter for the artist as he expands beyond his successful music career into the executive realm.
Davido’s decision to establish Nine+ Records demonstrates his commitment to nurturing new talent and creating a platform for emerging artists. The label won’t be confined to a single genre; instead, it aims to explore various musical styles, including Afrobeats, hip-hop, R&B, Latin, and country. By casting a wide net, Davido hopes to discover fresh voices and contribute to the global music scene.
UnitedMasters: A Transformative Partnership
UnitedMasters, known for its innovative approach to music distribution, has joined forces with Davido to propel the careers of emerging artists. The collaboration was officially announced on April 18, 2024, through UnitedMasters’ Instagram page. Under the guidance of Steve Stoute, CEO of UnitedMasters, Nine+ Records will not only elevate Afrobeats but also explore other genres, fostering creativity and diversity.
In an interview with Billboard, Davido expressed his excitement about the partnership. He emphasized his passion for nurturing talent and helping artists grow. “My job is obviously to bring the creatives and deliver,” he said, “but I do need Steve’s vision on how I’m going to advise on these new artists.” With this collaborative effort, Davido aims to create a supportive environment where artists can thrive and reach unprecedented heights.
A Trailblazing Career
Davido’s journey has been nothing short of remarkable. Recently, he achieved a milestone by becoming the third Nigerian artist to headline a sold-out concert at the iconic Madison Square Garden. Now, with Nine+ Records, he continues to shape the music industry and contribute to the evolution of African music on a global scale.
As Davido embarks on this exciting venture, the world eagerly awaits the talent that Nine+ Records will unearth. From Lagos to New York, the beats of Afrobeats and beyond will resonate, thanks to this groundbreaking collaboration.
