Nigerian music superstar Davido has made headlines with the launch of his record label, Nine+ Records, in partnership with UnitedMasters. This exciting venture marks a new chapter for the artist as he expands beyond his successful music career into the executive realm.
Davido’s decision to establish Nine+ Records demonstrates his commitment to nurturing new talent and creating a platform for emerging artists. The label won’t be confined to a single genre; instead, it aims to explore various musical styles, including Afrobeats, hip-hop, R&B, Latin, and country. By casting a wide net, Davido hopes to discover fresh voices and contribute to the global music scene.
Here are five key things to know about this exciting venture:
1. Davido’s Entrepreneurial Leap: Davido, known for his chart-topping hits and energetic performances, is now stepping into the business side of the music industry. By establishing Nine+ Records, he joins the league of artist-entrepreneurs who are shaping the future of music.
2. A Diverse Musical Palette: Nine+ Records isn’t limited to a single genre. Davido aims to explore a wide range of musical styles, including Afrobeats, hip-hop, R&B, Latin, and even country. This diversity reflects his commitment to fostering creativity and giving artists the freedom to express themselves.
3. UnitedMasters Collaboration: UnitedMasters, a disruptive force in music distribution, has partnered with Davido for this venture. Led by CEO Steve Stoute, UnitedMasters empowers artists by providing them with tools to distribute their music independently. The collaboration promises to amplify emerging talent globally.
4. Nurturing New Artists: Davido’s vision for Nine+ Records goes beyond his own success. He wants to create a nurturing environment for emerging artists. In an interview, he emphasized the importance of guidance and mentorship. With Nine+, he hopes to discover and elevate fresh voices.
5. A Global Impact: Davido’s influence extends far beyond Nigeria. His recent sold-out concert at Madison Square Garden marked a historic moment for Nigerian artists. The Nigerian music superstar also took to his X, formerly Twitter, account to say that all artists signed to his DMW (Davido Music Worldwide) record label will be moved to the new Nine+ Records. With Nine+ Records, he aims to contribute to the global music landscape, bridging cultures and creating hits that resonate worldwide.
As Nine+ Records begins its journey, music enthusiasts eagerly await the talent it will unearth. Davido’s passion and entrepreneurial spirit are set to leave an indelible mark on the industry.
